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Logo for new sustainable investment firm |
| Project Version: |
PimTim Normal |
| Short brief: |
We want a design for a logo/trademark (incl setup for stationery) that will form the basis of our corporate identity. It should reflect our core values and image. |
| Extra info: |
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| Brief: |
Nobel Capital Partners is a newly erected investment company that focuses on realizing sustainable and socially responsible value. Our pay-off is ‘building better businesses’.
We believe that Private Equity investing, after 10 years of ‘crazy’ capitalism, is facing increasing public pressure to which it will need to adapt. There is currently no investor that focuses on creating sustainable value. Nobel (named after one of the first social investors, Alfred Nobel, with a wink towards ‘Noble’ investing) wants to fill this unserved need and wants to generate responsible returns for its investors.
We target 2 groups of people / companies. Firstly, we want to attract investors that want to invest in us. They should share our belief that we can create value in companies in a responsible way and should trust us with their money. Secondly, we want to attract companies that we can invest in. They should regard us a reliable and professional partner which they want to team up with. |
| Wish list: |
The image we want to express:
- Sustainable
- Fresh
- Open and transparent
- Reliable
- Professional and powerful
Requirements to the logo:
- We prefer a sleek design.
- We prefer basic, sturdy and powerful colors
- We are a partnership of three, while Nobel has three stakeholders Investors, Companies & Society and uses three value creation levers. Hence this trinity should be somehow reflected in the logo. |
| Unwish list: |
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Brief updates:
Update on: 22 Oct 11, 03:51 PM :
See attachment (.doc)
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