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Logo / identity for new online magazine |
| Project Version: |
PimTim Normal |
| Short brief: |
In september 2010 the first issue of "Stijlmagazine" will go online. This is an online magazine about clothing, accessories and other fun stuff. |
| Extra info: |
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| Brief: |
My company is named after myself: Marjolein Bos. I am a stylist and personal shopper. I help women (and some men too ;-)) to dress themselves in a way that it reflects their personality and ambitions. I love working with people and I adore great clothing. I am convinced that the right clothes can make the (wo)man.
My new idea is to create an online magazine. With this magazine I would like to reach a much greater audience, than I do with personals contacts.
The magazine will be free for readers and will be published on a monthly basis. The target group is women, who are interested in fashion and online shopping. Women who like to read new tips and tricks about clothing and apparel. Mainly this will be women of 25>.
The goal of my project here at PimTim is to get a logo and identity (colours etc). The impact of the entry should be fresh, feminime, cheerfull, light, simple and a bit edgy. I am not interested in dark colours or anything too serious. My motto is that fashion = fun!
The technical restrictions: it should be very easy to read from the computer screen. I will not (often) print the logo, so it should in any case be screen-friendly. I am fond of colours like pastels, but I also like bright colours. Colours it is! |
| Wish list: |
Font: very simple (must be read of the screen)
Musthave: I want to get a smile on my face when I see the entry. This is my way of judging the entry (sorry, no rational and statistic manner in this) |
| Unwish list: |
Colours: no greys, blacks and other dark colours |
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