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NIMA Education Partner logo |
| Project Version: |
PimTim Normal |
| Short brief: |
NIMA needs one new logo to certifiy all their future 'Education Partners'. |
| Extra info: |
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| Brief: |
NIMA is the Dutch Marketing Institute. A marketing platform of 3.000 professional marketers in the Netherlands. The NIMA brand is largely determined by our education and examination role over the last 40 years in the areas of marketing, communication and sales. The NIMA brand is a quality mark for marketeers.
To maintain our quality mark we are independent of training organisations that educate the marketeers who want to get a NIMA marketing diploma and prepare them for their exam. They educate, we examinate.
Now we start something new: we are starting business alliances with training companies. We label or certify them ‘Eduction Partner’. Google does the same for example with their ‘Analytics authorized consultant’, or ‘Adwords qualified company’.
We want to offer our education partners a logo they can use in their print and online communication to show off their NIMA certification. |
| Wish list: |
The logo needs to:
- Contain the NIMA logo as the most notable part
- contain the clearly readable tekst: Education Partner
- look like an official professional quality mark; trustable, believable. But also modern, clean, stylish, not too complicated. When we say professional we dont mean boring, when we say modern we dont mean hyped hipness.
- match the coporate house style, see our site. Our .eps logo can be downloaded from http://www.nima.nl/over_nima/nima_gegevens/nima_banners/
- coporate colours are
Red C3 M100 Y75 K0 / R231 G28 B65
Blue C100 M73 Y0 K2 / R0 G85 B165
- Come with a variation for black/white
- The Logo will be used on external websites and printed brochures of all colours. Probably pretty small sometimes. Needs to claim a strong position and combine and align easily when placed beside other logo’s. Needs to have a shape thats easy to use, not to wide or high.
Deadline: august 5th |
| Unwish list: |
Complicated, too many colors, busy, childish, screaming, cheap or so-hip-and-innovative-it-cant-be-used-a-year-from-now design. |
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Brief updates:
Update on: 29 Jul 10, 10:10 AM :
Addition to the briefing:
- The payoff 'in het hart van de marketing' under our logo is optional, I would not use it in a new logo.
- If there is a need for a font, the font of the payoff can be used. There is only one other font we use, usually in print for headings, but hey, you might give it a try, is the Briem Akademie. As can be seen at http://www.nima.nl/qualification/ in the word Qualification.
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