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New logo for startup software company

Posted by: paulvaneijden

This project is final


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Short brief:
ElasticSite is a new software product which enables multinational website owners to make their site infrastructure flexible. As a startup we need a logo.
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CREATIVE BRIEF

New logo for startup software company
Project Version: PimTim Normal
Short brief: ElasticSite is a new software product which enables multinational website owners to make their site infrastructure flexible. As a startup we need a logo.
Brief: We create software that makes your website infrastructure flexible yet robust. We do this by enabling you to go into Elastic Cloud Computing (by Amazon) automatically, without manual interference of an employee.

Our customers are multinational multimillion companies, Fortune 500 and so on. We only trade business-to-business and usually have to convince the boardroom.

Our logo should be usable on our website (which will be designed after the logo has been approved) and also easy to print on business cards and white papers.

It should be visible when used very small (bottom of letterhead) but also look good when printed on the side of a building.
Wish list: Our logo has to represent this flexible yet robust image. It should also include our name ElasticSite and have room for an optional subtitle which we may add ourselves, eg ElasticSite Plus. Colors used in the logo will also be used in the website design, so keep this simple.

Please design something of an icon in our logo which will be our trademark.
Unwish list: It should not feature a physical cloud, as we consider that corny. Cloud is a metaphor for the endless computing power available. It also should not include (photos of) people or children.
Files needed:

jpg,  psd,  eps,  ai
Project materials :

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